The tools on ishares.com attract a significant proportion of overall website traffic. The new tools landing page provides a comprehensive and intuitive launch pad for every tool hosted on the site. Users are able to view demo movies, inspect sample reports and quick start guides or select tool combinations suited to a particular investment task. The project placed particular importance on usability.

Technology Highlights:

• The Jquery JavaScript framework was used to provide 'Web 2.0 style' rich UI interactivity, portable across multiple browser platforms.
• Background 'lazy loading' of page assets (the page references over one hundred images, pdfs and movies) improves response time.